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Dynamic Insights: Sales and Operations Planning


Enabling effective sales and operations for optimal outcomes

Sales and Operations Planning (S&OP, sometimes called Integrated Business Planning) is a management discipline that enables executives to assess trade-offs between multiple interdependent business components: demand and supply market opportunities, customer service, inventory investments, production capabilities, supply availability and distribution constraints. The objective is to produce a plan that best fits the company’s strategy and opportunities. S&OP addresses problems that result from uncoordinated and unbalanced decision making in sales, marketing, operations, manufacturing, supply chain product development and finance. The S&OP process amalgamates results from a group of connected planning processes to mediate a balanced solution. This brief Dynamic Insight research survey of 13 questions will provide an evaluation of your organization’s efforts and you will receive our prescriptive guidance based on your specific responses.

Are You Qualified? The survey for this market research is designed for sales, operations and supply chain professionals who are involved with S&OP processes. Solution providers, software vendors, consultants, academics, media and systems integrators may participate in the research, but they are not eligible for any incentives and their input will be used only if they meet the role qualifications. 

What’s In It For You? All research participants will receive immediate access to related research to support their organization’s efforts. Thank you for your participation!

Ventana Research offers a voluntary registration process that is used to collect information about you and your company demographics for our research. We use this information to build research panels and contact you about participating in future research. The option to participate in our research is voluntary and you can be removed from our list at any time. This information is also used to deliver research results back to you as complementary services for participation. Read more about our privacy policy.