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Modernizing PIM for Product Experience Management

Optimizing the Product Experience for Buyers and Customers

Maximizing the potential of products requires a dedication to the information about them that informs and entices buyers and customers. Managing product information is a difficult challenge as it involves operations across an array of channels and systems, often resulting in worse-than-expected product experiences. Every industry and organization has disparate product information that must be unified and managed effectively. Organizations need to prioritize this effort to improve experiences and quality of information across departments and business processes including marketing, sales, commerce, CRM, ERP, the supply chain and finance. To understand how organizations are addressing the need to manage product information and provide the best possible digital experience and therefore customer experience, Ventana Research is conducting new research to examine organizations’ existing and planned approaches to product experience management (PXM). We will use this research to determine best practices and steps necessary for improvement.

Are You Qualified? The survey for this research study is designed for all those involved in information management, which we define as the acquisition, organization, control, dissemination and use of information. We encourage IT and line of business personnel across all industries to participate. Solution providers, software vendors, consultants, media and systems integrators may participate in the survey, but they are not eligible for incentives and their input will be used only if they meet the qualifications. 

What’s In It For You? All survey participants will receive immediate access to related research to support their organization’s efforts. Thank you for your participation!