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Subscription Management


Assessing the ability to generate subscription revenue

Ventana Research defines subscription management as a business model that engages subscribers with a product or service, for a defined contract length or auto renewing on a periodic basis until cancelled. The fees charged can be a flat, repeating fee or can be derived based on how much or how many times it is used (usage) for a defined period or any combination of these as well as with traditional one-off charges, The goal of this benchmark research is to understand how organizations manage subscribers and the subscription related processes. It will examine how a subscription revenue model impacts the relationship with customers as well as how companies using this model can provide superior subscriber experiences throughout the life cycle and processes.

Are You Qualified? The survey for this benchmark research is designed for business and IT managers using or considering a subscription model or involved with the purchasing of technology for this area. Solution providers, software vendors, consultants, media and systems integrators may participate in the survey, but they are not eligible for incentives and their input will be used only if they meet the qualifications. Incentives are provided to qualified participants in the research and also are conditional on provision of accurate and verifiable contact information including company name and company email address that can be used for fulfillment of incentives.

What’s In It For You? All survey participants will receive immediate access to related research to support their organization’s efforts. In addition, all qualified participants will receive a $50 gift card. Thank you for your participation!